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Zune owners now have free wireless access in 9800 McDonalds in the US.

Microsoft today posted the new Zune 3.0 software, providing new features for all Zune models, including the original first-generation Zune. The software wireless music downloads and purchases from the Zune Marketplace, the ability to tag and purchase songs played on the built-in FM radio, the new Zune Channels, etc. Microsoft also revealed new Zune colors and announced that Zune owners will have free wireless access in 9800 McDonalds restaurants across the country.

Zune 3.0 zoomes to Zune owners as a 30 MB download, which installs a new version of the Zune media jukebox application on a PC and updates the firmware on Zune players. The two separate installs work in tandem to enable new features like the ability to wirelessly stream and download music from the Zune Marketplace store on the go and “Buy from FM” feature that enables Zune users to tag and purchase songs from the built in FM radio, directly on the device. Microsoft also included free Wi-Fi access in 9800 McDonald’s fast food restaurants through ISP Wayport, mirroring a similar deal Apple has in place with Starbucks.

Other new features include Zune Channels, a podcasts and playlists mashup that allows users to subscribe to channels such as Billboard, The Fader, radio station channels and celebrity channels. New music is pushed to subscribers’ collections each week. Zune 3.0 also comes with two games, highlighting Microsoft’s first careful steps to enable gaming on its Zune players.
All Zune devices can take advantage of these new software features, including the original Zune model. Users simply download and install the new Zune 3.0 software, connect the media player to their computer and let the Zune jukebox software automatically update device firmware. The Zune 3.0 software is a free download and requires a free Zune account to enable access to the Zune Marketplace content. Users who have registered for a Windows Live ID account before can use this account as their Zune account.

Read more @ tgdaily.com