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First the Wall Street Journal’s Walt Mossberg jumped the gun, publishing his online review of Apple’s new iPhone 3G on Tuesday night, more than a day before his usual Thursday column appears.

Then, about an hour later, the New York Times responded in kind, posting their own review, by David Pogue, on the NYTimes.com front page. Like Mossberg’s, Pogue’s review is datelined Wednesday, July 9.

About the same time (we’ve lost track of the sequence), America’s third national paper, USA Today, followed suit, posting a review by Edward C. Baig.

And so Apple (AAPL) fans eager to hear if the new iPhone is worth buying get their answer — or rather three answers — well before they have to decide whether or not to stand in line.

More @ Fortune